The increasing popularity of crowdfunding that we have witnessed in the past several years has led financing through collective effort to the state of growth that it is in today. The evolvement of the entrepreneurship ecosystems in local and global levels along with the growing enthusiasm shown by more and more people to support great ideas and become personally involved into the development of the products/services of the future helped crowdfunding to become the popular funding option that it is right now.
Now more than ever people are familiar with crowdfunding, how it works, and why it is that awesome. We have witnessed the success of many interesting projects and the tremendous failure of even more campaigns. But one thing is for sure, crowdfuning is here to stay and undoubtedly this year it will be one of the hottest topics in the world of investment. To stay on the top of the wave and to start the New Year on the right foot, get familiar with the top three emerging trends that you, no matter if you are an entrepreneur, supporter, or just a curious person, should keep in mind.
Supporters will get more active
Crowdfunding reached its peak in 2016 and will continue to grow in 2017. There is no doubt that the odds are in a favor of the campaigners as growing number of supporters become aware of the benefits that crowdfunding brings not only to the entrepreneurs, but also to niche markets and whole industries.
One thing that the crowdfunders need to focus on, if they want to make the most of the opportunities, which crowdfunding brings to the table, is the importance of educating the supporters. Unveil the benefits to them. Provide them with the right information, which will give them the confidence of successful first-time investors and members of a growing community.
Focus on the rainmakers
The power of team work has always been an extremely important factor for the success of every startup. Entrepreneurs, who have chosen to raise funding for their ventures through crowdfunding, often underestimate the need of forming an A-team to help them to prepare, launch and manage the campaign.
2017 will be the year of strong teams, formed by expert-in-their-fields employees who create a significant amount of value to the project with their expertise. This will be the year of rainmakers, the year of team members, who have a lot to bring to the table and work cohesively and productively together.
Crowdfunidng doesn’t have to be a one-man-show. Make the most of your campaign and get your squad ready!
The power of community
The rise of the entrepreneurial community around the world due to the positive effects of globalization has created the strong sense of business support and togetherness. The entrepreneurs uplift one another with advice, through sharing their stories and experiences. All of this being said, it is expected in 2017 the project owners to dedicate a lot of time to building strong community not only of backers, but also of brand advocates and social media followers.
The rise of social media and email automation will be a significant one for the crowdfunding community, leading to tremendous results and a lot of positive outcomes.
Embrace these trends and you will have the success you, your campaign and your product deserve!