The growth in crowdfunding that we’ve seen in the past years has tremendously transformed the landscape of this effective funding alternative. More and more entrepreneurs turn to crowdfunding in order to raise money, attract attention to their product, connect with their customers on a deeper level and receive valuable feedback.
But how can entrepreneurs make the most of their crowdfunding campaigns? What is the secret to the success of some campaigns? What makes some products raise millions, while others are doomed to fail? Is there a secret sauce that some entrepreneurs know about and keep hidden from the rest?
With the growing popularity of crowdfunding, the competition gets tougher and tougher. The entrepreneurs need to step up their game and use every tool they can in order to stand out from the rest, to beat the short attention span of the customers and to create momentum.
Even though there isn’t one strict recipe to follow that promises success to everybody, who follows the steps, there are some proven practices that can help you accelerate your campaign. Here are seven of these practices that work unfailingly:
A Good Title Takes You a Long Way
The first question that you need to ask yourself is: What is the first thing that people will hear, notice and hopefully remember about the project? Of course, it is the project’s name. Craft a memorable campaign title that is simple and on point, that is shareable and search engine friendly, and communicates the right message.
Create a Landing Page That Converts
Landing pages are just great – they allow you to make the perfect first impression, to start the dialogue with your audience even before the launch of the campaign, to keep an eye on the visitor flow during the campaign, and last but not least to measure the traffic. It isn’t that difficult to create a killer landing page, especially with the help of these simple and affordable tools that can assist you along the way.
Content is King
As an inevitable part of our talks about crowdfunding and online fundraising comes the important topic of discussing the importance of creating a strong content marketing strategy. From the main page of the project on the crowdfunding platform through the social media channels to the press release and replies to received questions, every single word that you publish has to be well said in order to communicate the right message.
Video Content Makes a Huge Difference
The campaign video should be unique and engaging, yet there are three essential elements that you should not overlook like key value proposition, main features and the team behind the product. Creating the perfect pitch video for your campaign is a necessity as it is the most important promotion tool that you can use.
Effective Email Marketing
Email marketing is here to stay and is one of the most effective ways to get in touch with backers before the launch of your campaign. You don’t have to rely on mysterious surges of traffic in order to bring your campaign under the spotlight. Better roll your sleeves up and get to working on creating your effective email marketing strategy as you keep in mind these six important steps to follow and elements to include. Using an email marketing tool will save you time so, if you want to up your game, take a look at these tools.
Connect With Social Media Influencers
Having the social media influencers on your side is a great way to boost your crowdfunding campaign’s performance and visibility. In order to make the collaboration effective, in the first place, you need to make sure that you are partnering with the right influencers. Here are some tools that will help you effectively connect with the right influencer.
Make Your Employees Campaign Advocates
There are many forms of marketing that you need to incorporate in your strategy, but one of these forms, in particular, has been underestimated by founders – taking the influence marketing strategy to a whole new level by turning your employees into powerful influencers.