Real-time language translators aren’t something that only the main character of an over the top sci-fi movie can pull off. Such products are already on the market and the pioneering campaign made a splash in crowdfunding.
If you haven’t heard about the Pilot, now is the time to change that. The Pilot is a stylish-looking wearable Bluetooth earpiece that makes it possible for the users to have a real-time conversation with someone, who doesn’t speak the same language.
When the user wants to use the translation ability of the device, they just need to hand to their interlocutor another Pilot piece and the real-time translator will just do the job.
The Pilot is one of the most successful tech campaigns ever run on Indiegogo. Its mesmerizing success came almost immediately when the campaign went live on May 25, 2016. The initial goal of $75.000 USD was surpassed in just 15 minutes after the launch. When in two hours after the launch, the Pilot raised over $1 million USD, all eyes were turned to the campaign.
The campaign closed on June 25, 2016, 4,427,275 USD 3181% funded with total funds raised. But what made the campaign such a success? There are many innovative products out there that can’t get the attention of the potential backers. What made the Pilot that special?
The Pre-Launch Strategy Matters
The team behind the product actually had a very strong pre-launch strategy to make sure enough buzz is created around the product before the campaign gets viral. The product was advertised on several social media platforms like including Facebook and YouTube. The teaser videos gave just enough information to the audience to grab their attention, yet not everything was revealed, which kept the interest alive till the launch.
Wavery Labs, the company behind the Pilot, has already sold to date 25.000 units, marking $5 million USD in pre-orders. The Pilot Translator Earpiece is available for pre-order at a price of $249 USD. The first version of the Pilot Speech Translator App is available for free. To explore a world without language barriers, visit Wavery Labs website here.