There is no doubt that startups have a hard time to reach their customers during these quarantine days due to Covid-19 epidemic. Although communicating with customers may seem challenging, at least in the short term, many marketing and communication experts think that startups can turn this situation into positive. In this article, by taking advantage of the opinions of many experts, we searched for the answer to the question of “How should startups communicate during quarantine days?”
The Right Time to Be Active on Social Media
When we are deprived of our activities outside, we use of social media more than ever. This increase may mean the opportunity to communicate and interact with many more people on social media. Then it is the right time to get in touch quickly by taking care of your social media accounts. Especially instant communications can attract much more attention, and you can increase your awareness more than ever with fun and informative content!
Take Social Responsibility
The fact that young consumers tend to prefer brands that they believe have common values may mean that it is time to give social messages. Then show the world that you care about Covid-19 and ready to fight agains it. This struggle strengthens your brand image as well as a small step towards this pandemic, which is the common problem of the world.
Promote Your Life-Saving Features
Both companies and people are having a hard time. The sales of many companies have decreased significantly and are unable to perform their activities efficiently. If your product or service have a feature that can make life easier for people or companies in this process, it is the right time to promote it. For example, if you are a 3D printer manufacturer, it can be very effective to say that people can spend productive time with your printer and be happy by creating whatever they want.
Positive Communication is a Must
All people affected by the outbreak are very pessimistic due to both economic uncertainties and health concerns. With positive communication, you can both increase motivation and create a constructive image for your company. Of course, it is beneficial not to be distant or to look artificial while doing this. A positive and motivating communication is a must for the communication of startups in the quarantine days.