Finding inspiration to keep working hard and performing on top level when things are not going as well as you wish were going doesn’t have to be that difficult. Having strong support system is essential for all entrepreneurs, yet not always the people around you will understand everything that you are going through.
It is rarely spoken of the “dark side of entrepreneurship” – the long sleepless nights, the exhaustion and stress. And when all of those piles up the effects on the physical and mental condition of the entrepreneurs can be devastating.
Looking at the titans of entrepreneurship, who have managed to disrupt whole industries with their products and become not only successful, but also famous and wealthy, can give every crowdfunder a pinch of inspiration and can help them awaken their ambition once again even during the most difficult times. Here we have collected five famous entrepreneurship quotes that every campaign owner can rely to and learn from.
Crowdfunding and market validation
“Your most unhappy customers are your greatest source of learning.” Bill Gates, co-founder of Microsoft
Crowdfunding is a great way to receive valuable information from your customers, to ask them the right questions and find out what they really want and need. Through crowdfunding the entrepreneurs are able to understand better how their products will be received on the market, what features need to be added or excluded and can get their hands on valuable information that can help them validate their idea.
Crowdfunding and the power of feedback
“Embrace what you don’t know, especially in the beginning, because what you don’t know can become your greatest asset.” Sara Blakely, Founder of Spanx
Entrepreneurs, who approach their campaigns with the idea that they know it all, are up for a shocking reality check when the game gets real. Be prepared to learn along the process and embrace the mindset of change as a path that leads to improvement. Learn from your mistakes and keep moving forward. Reaching success is a journey, not a destination.
Crowdfunding and the power of simplicity
“Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.” Richard Branson, Founder of Virgin Group
Too complicated projects are difficult to be understood from the crowds. If you are creating a campaign that is very niche-oriented and have a product that is very complex, make sure that you explain how it works and why it is important in an easily-comprehensive way. Remember, through crowdfunding you are pitching a broad audience, not a bunch of seasoned investors. Simplicity is the key to success in crowdfunding.
The art of setting awesome crowdfunding perks
“Always deliver more than expected.” Larry Page, co-founder of Google
Setting great perks stands in the core of crowdfunding success. It is the way the campaigners show their appreciation to the support they receive. Many crowdfunders underestimate how difficult the process of perks delivery can be if they don’t have clear strategy and well-monitored execution plan to follow. Disappointing the supporters is the last thing you can do, so better be prepared to not just deliver what you have promised, but to over-deliver in order to impress the crowds.
Crowdfunding and the importance of building a community
“The unique value of crowdfunding is not money, it is community.” Ethan Mollick, renowned professor at Wharton
Raising money online is not an easy task. People will not throw your way their hard-earned cash just because you have created an awesome campaign video. You need much more than that. You need to engage the crowds in a compelling way. To give them the sense of community that will continue to be your brand advocates long after your crowdfunding campaign is over.
What is your favorite entrepreneurship quote? Feel free to share it in the comment section.