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Hints For Crowdfunding

Hints For Crowdfunding

How startups should communicate during quarantine days

startup

There is no doubt that startups have a hard time to reach their customers during these quarantine days due to Covid-19 epidemic. Although communicating with customers may seem challenging, at least in the short term, many marketing and communication experts think that startups can turn this situation into positive. In this article, by taking advantage of the opinions of many experts, we searched for the answer to the question of “How should startups communicate during quarantine days?”

The Right Time to Be Active on Social Media

When we are deprived of our activities outside, we use of social media more than ever. This increase may mean the opportunity to communicate and interact with many more people on social media. Then it is the right time to get in touch quickly by taking care of your social media accounts. Especially instant communications can attract much more attention, and you can increase your awareness more than ever with fun and informative content!

Take Social Responsibility

The fact that young consumers tend to prefer brands that they believe have common values ​​may mean that it is time to give social messages. Then show the world that you care about Covid-19 and ready to fight agains it. This struggle strengthens your brand image as well as a small step towards this pandemic, which is the common problem of the world.

Promote Your Life-Saving Features

Both companies and people are having a hard time. The sales of many companies have decreased significantly and are unable to perform their activities efficiently. If your product or service have a feature that can make life easier for people or companies in this process, it is the right time to promote it. For example, if you are a 3D printer manufacturer, it can be very effective to say that people can spend productive time with your printer and be happy by creating whatever they want.

Positive Communication is a Must

All people affected by the outbreak are very pessimistic due to both economic uncertainties and health concerns. With positive communication, you can both increase motivation and create a constructive image for your company. Of course, it is beneficial not to be distant or to look artificial while doing this. A positive and motivating communication is a must for the communication of startups in the quarantine days.

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Hints For Crowdfunding

5 skills you can learn and develop at home

learn-at-home

We are in quarantin, we are at home. And we need things to keep us busy all the time. So why not use this opportunity to learn new things? Here are 5 skills you can learn online at home for your personal development!

1-Project Management

Project managers, who plan the resources, coordinate the team and provide the general organization, play critical roles in business. In order to be successful in project management, you need a range of knowledge and skills. If you are keen on strategy, resource management, and work breakdown structure, you can be successful both in your own project and in any project you take part in. There are dozens of online courses, articles and books that you can improve yourself in this field. You can start by researching them.

2- Digital Marketing

4 billion people use the internet today. So we can easily say how important digital marketing is. If you have enough knowledge in digital marketing, you can reach your brand or product to a much wider audience and reach your target more effectively. Good news i that Google provides free online digital marketing workshops. Check it out!

3-New Language

Globalization has become unstoppable these days. So it may not be the right choice to limit your business in your mother tongue. Learning a new language will make you a better listener to establish your communication without having an interpreter. It will also add a different perspective of thought and increase creativity.

4-Video Editing

Many experts state that the prominent content in social media and digital marketing is now videos and that this situation will improve in the near future. Especially, it is very important for entrepreneurs to communicate in their first stages of promoting their products. If your startup does not have the resources to make videos with professional support, knowing video editing programs can be quite useful. You can get started with video making softwares such as Adobe Premiere Pro, After Effects, Final Cut Pro, which are frequently used and easy to learn.

5- Copywriting

Copywriters, who can turn ideas to projects and products, play an important role in digital world. In the promotion phase of a startup, both the website and social media texts that are creative and can serve the purpose will play a critical role. For this reason, you can improve yourself by practicing plenty of creative and effective content writing.

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Hints For Crowdfunding

5 Useful Tips For Success In Your Crowdfunding Campaign

road-to-success

Find Your Audience

To achieve success in your crowdfunding campaign, you first need an audience. You need to determine who will take care of your product in a very detailed way. Once you’ve found your audience, you should let them know about your product. Social media, blogs or the press are very, very important promotion channels. Before you start the campaign, you should make your presentation very well and announce it to your audience, which is a must for success in a crowdfunding.

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Hints For Crowdfunding

15 Social Media Tips For The Best Crowd Engagement

social-media-engagement

If you are going to launch a crowdfunding campaign, you need crowd. In order to have crowd, to interact with them, in other words engagement is a must. And social media is the best way for it. There are some things you need to be aware of when interacting with people on social media. Let’s look at them together.

  1. Focus on the right channels: Instead of attacking each platform, concentrate on the social media platforms that are widely used by your main target audience. If you have a large audience on these channels, you will have a better impact by increasing the chances of engaging more people.
  2. Make your posts easy to understand: Be consistent and goal-oriented in your shares. Focus on sharing engaging and informative content with sales-dedicated posts.
  3. Choose the right #hashtag: The power of hashtags is undeniable. Choose easy and relevant hashtags as part of your social media presence.
  4. Set your strategy: Managing a successful social media campaign is not very easy. Select a specific approach and a detailed roadmap to get the best results.
  5. Work with professionals: Having a social media expert on your team will give you a great advantage. Especially if you are not experienced to interact with an audience on such a scale.
  6. Don’t forget to link: It may seem difficult to do this on every post. But that’s what social media experts exist for.
  7. Don’t disappear: Followers are waiting for your news. Don’t forget that they are very easily distracted on social media platforms.
  8. Don’t spam: Do not harass them like spam mails by sharing tons of things.
  9. Listen to your audience: Don’t use social media just to deliver your your message and make sales. Ask your audience questions to learn their views and suggestions. In short, interact with them.
  10. Use social media tools: There are plenty of platforms to help you plan posts and track your campaign more easily. (Hootsuite, Buffer, Sprout Social, etc.) You can use one of these tools to save time.
  11. Build a community, not followers: Your goal is not to collect followers. It’s important to find supporters for your campaign. Try to balance the quantity-quality ratio.
  12. Use call to action: Ask your supporters to share your campaign. Use call-to-action expressions such as “share”, “like”, “comment” to put them in action. But it is important to maintain the correct tone here. Otherwise, it may backfire.
  13. Personalize: Share your own story with your audience. This allows you to connect with the audience and your team in a more emotional and personal way, not just with your product.
  14. Use data: Use data analytics to determine which types of posts get the most attention. Most social media platforms offer this service in-house, so your job is easy.
  15. Don’t disappear after the campaign is over: When you reach your target, there will be a lot to focus on. Like starting production and sending products to backers. But don’t forget to spend time with your followers after the campaign. Inform them about the progress you made and the challenges you face.
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Hints For Crowdfunding

Be A Better Entrepreneur Via Crowdfunding

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Crowdfunding campaigns have many advantages. Helping you reach the source of funding to realize your idea is one the first to come to mind. But what about yourself. For example, did you think you could benefit from crowdfunding to become a better entrepreneur?

Successful or not, running a crowdfunding campaign can teach you a lot of things that you can’t learn elsewhere. You can see it not only as an exciting adventure, but also as an invaluable experience.

So how does crowdfunding contribute to your entrepreneurship, let’s look at it.

Get Feedback

Crowdfunding is a great way to test your product on the market. It helps you to determine the potential of the market, the development of the product, its concept, strategy and prototype.

It’s also a great way to get feedback and learn more about your customers.

Know Your Customers

Crowdfunding allows you to get closer to your clients and learn more about what they want. After all, if you don’t have a customer, you don’t actually have a job. You will see how important it is to actively communicate with your backers through crowdfunding, listen to what they say and answer their questions.

Running a crowdfunding campaign will help you understand how important it is to build strong relationships with your customers and encourage you to be transparent as part of your entrepreneurial style.

Learn to Manage Resources

Crowdfunding begins by setting the right funding goal. Your goal should be realistic and accessible. You also need to know exactly how the money will be spent. (How much for product development, how much for customer acquisition, how much for marketing, etc.)

The completion of your crowdfunding campaign is just the beginning. You now have enough funding to launch your product and now you need to spend it wisely.

Successful crowdfunding campaigns bring many responsibilities. You shouldn’t disappoint yoru backers due to careless spending. You will learn how to manage your money better while you fulfill your promises.

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