The blooming beauty industry is a gold mine for entrepreneurs, who come up with innovative ideas and technologies that revolutionize the way we care for ourselves and the way we look. Prominent beauty startups use every bit of advantage they have over the competition.
Crowdfunding is one of the areas that beauty entrepreneurs explore with drive and enthusiasm crafting some of the most successful crowdfunding campaigns and raising hundreds of thousands of dollars.
Brushean: The Smart Beauty Device That Sanitizes Makeup Brushes
Brushean is a smart beauty device that solves one of the most common makeup related products – the sanitizing of the makeup brushes. Makeup brushes must be washed on a daily basis as they accumulate bacteria and germs that can be very harmful to the skin. Not everybody, however, has the time to clean their brushes every day.
And this is where Brushean comes into the picture. This innovative device is created with the idea to provide a quick and comfortable way for the makeup users to clean their brushes.
The patent-pending design features UV-C sterilization technology which is said to kill 99.9% of all bacteria and viruses. The device operates with a rechargeable battery that operates to up to 20 hours of use and an automatic five-minute timer.
Using Brushean is very simple – you just need to place the brushes inside the device, push down the lit to close it, press the button to start the five minutes UV light cleanse, and, when the cleansing process is done, to enjoy your clean brushes.
A Crowdfunding Journey
The founders run a Kickstarter campaign where they were able to raise $38,166 pledged of $35,000 goal by 322 backers. But this was not all: Brushean’s crowdfunding campaign on Indiegogo was 109% overfunded on March 29, 2018 with $41,804 USD total funds raised.
The product is now available for pre-orders on Indiegogo with a special price of $69 USD + shipping with an estimated delivery date August 2018.